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Goop Beauty Launches First-Ever Mascara

The FeatherLash Lifting Serum Mascara is developed with clean ingredients.

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By: Rachel Klemovitch

Assistant Editor

Gwyneth Paltrow’s goop Beauty debuted its first-ever mascara— the FeatherLash Lifting Serum Mascara. 
 
The FeatherLash Lifting Serum Mascara is designed to boost lash health, length, and density. It includes a unique brush that makes lashes look longer, fuller, and stronger. 
 
In a study, 97% of consumer respondents said they noticed less lash fallout since using this mascara. 
 
The two-in-one formula also uses clean ingredients and is made with a biotin tripeptide pro-vitamin B5 complex called Widelash. 

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